Good Quality Content in the lawyer´s websites

Law firms websites with statutes and regulations

Google and other search engines may hit some law firms websites whose content include statutes and regulations. For example:

• Indexed pages. Some websites in particular tend to run a lot of pages (1 for each law, regulation or lawyer), so you’ll tend to see many pages indexed.
• Templated design. In some law firm website, most pages run off a custom CMS, they have an almost identical layout & content structure.
• Legal descriptions. Many legal sites do not write fully unique descriptions for laws or legal resources. Copying a paragraph from the about page on the resource’s website is just not enough anymore.
• Boilerplate text. Many legal websites include paragraphs of text on each page that are almost identical. Search engines appears to not like seeing duplicated text across pages.
• Keyword repetition. Google may take user intent towards a page into consideration. For example is the page relevant for the users query?. Legal websites will generally use a boilerplatetag for laws. Search engines might not be happy seeing the same title tag across thousands of pages.
• Thin content, for example in tag pages.
• User submitted text. Sites with user generated content appear to be doing better than those who employ staff to manage, submit or copy acts and regulations. This can be because the similar writing style of staff duplicates across many pages more.

Not having good quality content in legal sites

It is important to know that the following may be not having good quality content:

“• A high % of duplicate content. This might apply to a page, a site or both. If it’s a site measure then that might contribute to each page’s evaluation.

• A low amount of original content on a page or site.

• A high % (or number) of pages with a low amount of original content.

• A high amount of inappropriate (they don’t match the search queries a page does well for) adverts, especially high on the page.

• Page content (and page title tag) not matching the search queries a page does well for.

• Unnatural language on a page including heavy-handed on-page SEO (‘over-optimization’ to use a common oxymoron). Eg unnatural overuse of a word on a page.

• High bounce rate on page or site.

• Low visit times on page or site.

• Low % of users returning to a site.

• Low clickthrough % from Google’s results pages (for page or site).

• High % of boilerplate content (the same on every page).

• Low or no quality inbound links to a page or site (by count or %).”

Related Entries

These are the some related entries for this entry:

Content Index
Tagging FAQs
Collection Resource FAQs
Site Registration Benefits